Case study †Social Media Research Centre Free-Samples for Students

Question: Prepare a Project Charter. Answer Project Charter Title: Web Application Development Project Manager Details Name: Vincent Sandstone Email: vincesand@gmail.com Project Duration: 10 months High Level Budget High Level Total Costs Labor $30,000 Website development tools $5,000 Testing tools $2,000 Hosting and deployment costs $5,000 Staff Training $4,000 Project Objectives The aim of the web application is to give the company a leverage in spreading brand awareness and improve its visibility to the target audience. The website allows the company to post information about its projects and upcoming events which is essential in promoting the company operations. By providing members with accounts for posting their details and information, the website assists in organizing project information as well as keeping the information up-to-date. Key project activities include: Requirement gathering and analysis UI Design Database design Front-end development Back-end development System Testing Deployment The project will deliver the following deliverables: A fully functional website accessible on the internet and intranet A website with user and admin portal Website that creates user accounts Secure website incorporating defense and security mechanisms Usability report Website documentation Improved organization of project and event information The project will not deliver the following deliverables: Website guest accounts Testimonial module Blog module Company podcasts Social media integration Project Benefits The website developed is expected to improve the companys campaign efforts. It will improve company exposure by reaching out the target audience and providing information about companys projects and events. This will enhance the companys visibility and enable it to attract more customers. With the website, the company can build a portfolio of its projects which would assist in promoting the companys research operations. Measurable Organizational Value The desired area of impact for the project is Customer. The end goal of the project is to improve the companys capability to attract more customers. The project gives priority to the desired area of impact as follows: Customer Financial Strategy Operations Social The project seeks to cut costs in customer acquisition. Cheaper customer acquisition costs can enable the company to reduce operation costs while increasing the customer base. The metric to measure the value obtained from the project: Marketing costs-decreasing costs implies the website has succeeded in attracting customers to the company at lower costs Website visitors-A high number of visitors shows that the companys website is visited by many potential customers Sales-An increase in sales indicates that the website has increased the companys conversion rate as more potential customers purchase the companys services Operation costs-Decreasing operation costs implies that costs incurred on promoting the company and enhancing its efficiency are declining as a result of the project Customer growth-An increase in the number of customers implies that the company has expanded its customer base Acceptance Criteria The criteria for accepting the project includes: Delivery of project within the time and budget allocated Project delivered meets the scope and requirements specified Companys management satisfied the project Adhere to security and responsive design standards Realization of business benefits expected Improved productivity and market exposure Delivery Date Deliverable Due Date Requirements analysis report April 25th 2017 UI Design template May 24th 2017 Database design July 2nd 2017 Website template October 3rd 2017 Back-end development completion December 11th 2017 Staff training program February 9th 2018 Hosted website March 2nd 2018 The assumptions made in the program include: Project team members will be available throughout the project and will participate in project meetings There are adequate resources to support expectation of project tasks Quality attributes for the web application have been established Project sponsor will be involved in the project Staff members will be available for the training program Company has existing technological infrastructure to support development and deployment of the web application Competent and experienced project team The project constraints include: Adequate budget to support changes or additional requirements (Kerzner, 2013) Rigid project timeline that can be affected by project changes Limited labor resources Stakeholder List The project stakeholders who play roles in the decision-making process include: Project Sponsor Project manager Business Project Manager System Analyst and Designer Quality tester Front-end developer Back-end developer Lessons Learned To ensure the project is successfully completed, issues that may affect the project have to be identified and addressed. Key issues that may undermine the project include insufficient resources and incomplete project scope. Without sufficient resources, some project activities may not be completed, and overall project quality may be poor (McManus, 2008). Incomplete project scope implies that the project does not focus on all project requirements (Leach, 2014). As such, the project based on the scope may not meet the customers expectations. Project execution may be affected by various factors such as changes, additional requirements, and conflicts (Burke, 2013). These factors can cause project delays or project failure in some cases. However, minor issues such as the occasional absence of team members cannot affect the project. Charter Sign Off Name: David Watson (Project Sponsor) Signature: Date: 29th April 2017 Comments: Name: Vincent Sandstone (Project Manager) Signature: Date: 29th April 2017 Comments: Name: James Hugh (System Analyst) Signature: Date: 29th April 2017 Communication Plan Plan Purpose The communication plan is developed to provide a guideline on how the team will communicate during the projects, communication tools to be used, messages to be sent, and the frequency of communication between different stakeholders. The plan is developed by identifying key stakeholders in the communication plan, intended message, and determining tools to be used to communicate the message as well as the frequency of communication. Stakeholder Recipient Information Frequency Location Purpose Media Project Sponsor Project Manager Project progress Weekly Company Determine project status Face-to-Face Project Manager Team Member Project Issues Weekly Project site Assess issues affecting project Video-conferencing, meeting Team Members Quality testers Testing tools At the end of testing phase Project site Determine availability of testing tools Email Project Manager Quality Testers Test feedback At the end of testing phase Project site Asses results of quality test Email Change management When a change arise, the team will evaluate how it will impact the project and the resources required to integrate the change into the project. Every stakeholder will be involved to ensure informed decisions are made. If the changes can be accommodated in the project, the team will adopt the change and communicate the decision. Otherwise, the change will be postponed until there are resources facilitating its adoption. Meeting In each meeting, the team will focus on meeting the objectives set. Some of the objectives include resolving project issues and incorporating additional requirements into the project scope. Members will contribute their opinions before a decision is made. The project manager will document the objectives of each meeting and determine whether they are achieved in the next meeting. Additionally, the project manager will evaluate the skills of team members to determine project tasks that align with their expertise before assigning project actions. References Burke, R. (2013). Project management: planning and control techniques.New Jersey, USA. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Leach, L. P. (2014).Critical chain project management. Artech House. McManus, J., Wood-Harper, T. (2008). A study in project failure.British Computer Society https://www. bcs. org/se